Social Media Marketing Project
Company: Limitless – Jess Ashton Fitness and Design
Objective: I would like to share the success of one of my participant’s growth from my fitness instruction. I feel that she is inspiring and think that her story would help market my classes, personal training and visual design projects. My audience is open to everyone. I would like to create designs that inspire mental, physical and spiritual wellness. I want to share my training experience and designs through social media tools.
Strategy: I will create a Facebook fan page with a new profile image, banner and posts from my participants and classes to market my training and designs. I will also hashtag my company theme #limitless #jessfitdesign, #spin and #yoga to connect searches for spin and yoga to my page and posts. Also, I will place the created photography designs on Instagram and Pinterest with the same hashtags. In addition, I will post one image on various social media sites and my private Facebook page with the link to my fan page in hope to direct traffic to my fan Facebook page. I learned that by using many hashtags and linking many different social media sites together (maintaining similar but different elements on each social media site) will help build my business.
I also created the following profile picture and logo:
Process and Reasoning: I wanted to create inspiring fitness designs to highlight the success of one of my trainees. I had my friend take pictures for me at our local gym. I sketched out design ideas and searched inspiring quotes. Originally I wanted to take the pictures outside on the beach, but it was raining so we had to move indoors. It was my idea to have black and white/silhouette images to bring more focus on the typography. I added hashtags to these images on Facebook, Instagram and other social media sites in hopes that searches will draw attention to my pages. I created these visuals in Word and Mac Photoshop Elements but was frustrated with the limited program elements and abilities. I’m looking forward to learning new design programs.
Critique: As I was creating these images, I asked for a lot of feedback from my family on my color, alignment and design ideas. Once I had a final draft, I placed the designs on our class Facebook page. I received two critiques from Kayce Benzon and Susan Ruske on June 11, 2015 at 2:00. Here are their comments:
I wanted to make the changes that Susan Ruske pointed out, but that is a Facebook element that I am not able to change. The only other option I have is to move the background image, but then the road would not be centered and everything else would not be aligned. I appreciate and agree with her feedback, however, and wish I could change it.
Image of my class participant and myself was taken by my friend, Christa. Her photography blog can be found at: http://cmhphotography1.blogspot.com
Header: Arial Black (san serif) and Monotype Corsiva (script)
Logo: Brush Script (script) and Abadi MT Condensed (san serif)
Image 1: Monotype Corsiva (script) and Franklin Gothic Book (san serif)
Image 2: Libian SC Regular (decorative) and Bangla Sangam (san serif)
Image 3: Arial Regular white and Arial Bold Red (san serif)