Process: My husband is the local chair for the American Heart Association of Delaware. Therefore, for this project I decided to create a heart walk flier. My audience is to the general public – everyone from old to young. I wanted to include that message with a dramatic photograph that represented all ages. I wanted my flier to be simple in design, yet striking and touching portraying the message that heart walk donations give life to all ages. Because I wanted a dramatic message, I decided to do a black/grey/white monochromatic color scheme with red contrast. I used red in my title and in my design elements to symbolize blood and the heart. I used black and grey in the image and in my font.
I used Microsoft Word to create this flier. My biggest headache was trying to get the formatting right when I converted my word document to a .pdf file. It kept cutting off my image and creating a white boarder around my design. I learned that I needed to create a black shape box for the background and reformat my page layout to have no borders. It took me hours to figure that out!
Critique Process: I received a critique from my friend Brett Mann, a photographer, on May 21 at 12:30. The text throughout my flier was all “Arial” with different colors and weights, but he suggested that I change my body copy to a different font to add more contrast and to make it stand out more.
I received two critiques on Facebook from Ben Harker and Matt Selvert on May 21. Both of them suggested that I make my image smaller and move my logo up closer to the picture.
I received a critique from my instructor, Julie Peterson via email on May 21st. She suggested that I give more “white space” around the fingers and hand to eliminate awkward tension. She also suggested that I move up the logo to have more space underneath it from the edge of the flier.
I appreciate all the critiques! After hours of stress and work, the final design makes me happy.
Color Scheme: Monochromatic color scheme; black, grey and white with red contrast
Fonts: Title- Arial (Sans Serif) 72 pt. Body Copy-Times New Roman (Oldstyle) 11 pt.
Link to image: